When MTV was launched in 1981 it changed the music industry forever. From that point on, musicians who wanted to be popular needed to worry about their look as well as their sound. For some acts, their look was even more important than their music!

The same kind of change happened on the Internet in 2005. That was the year that YouTube was launched. It quickly grew to be one of the most-viewed websites on the Web. Visitors can go to YouTube and watch videos put up by other site visitors. You can see videos on just about any subject you can think of.

If you want to be noticed, you need to be on YouTube. It isn’t hard to do. Just shoot short videos that promote your business — a weekly show perhaps. Then upload it for free to YouTube (they’ll walk you through it). Be sure to enter numerous keywords that relate to you and your business in the video description and tags area. And be sure to put your website address on the video, preferably in the “lower third” area of the screen.

YouTube is a great way to attract attention, because Google ranks videos very high. Add the same videos you put on YouTube to your website and that will also help you move up the Google rankings quickly.

Besides, shouldn’t every RockStar star in his or her own videos?