Having marketing vision is essential when starting a new business. But vision without a specific action plan is a ship without a rudder.

Developing a marketing plan that includes specific goals, vehicles and budgets offers significant advantages. Planning six to twelve months ahead gives you a broader, long-term perspective of your marketing needs and expenditures, and allows you to take advantage of volume discounts on advertising space, services and printing. When you can commit to a schedule in advance, you may also be able to negotiate longer payment terms.

But most importantly, a detailed Marketing Plan will help you stay focused on your brand goals, and avoid purchases that aren’t in your company’s best interest.