It is likely that most small business owners don’t dream of being “small” for long. Who doesn’t want to be the owner of the next successful restaurant chain such as McDonald’s or the next IT Company to watch its profits soar? Can you imagine what could happen if your small business could mimic the success of these innovative companies?  What if you had the chance, as a small business owner, to work directly with one of these successful businessmen or women who are sitting on top of a global company? You may not have that opportunity, but you can reap the same benefits by taking the time to study their business plans, their mistakes, and their successes. Study any information that you can get your hands on pertaining to that company.

To recreate the success that you see in some of these other businesses, you have to study them and strive to be like them.  Use them!  Research the history of a successful business that is similar to your own. This is a cost-effective way to save time and money when developing your own business plan. This is sometimes referred to as best practice benchmarking.

Specifically, what kinds of ideas and practices are you looking for in your research?

The answer can vary, however, the most popular ideas that small businesses take away from larger more successful ones are as follows:

  • How to cut business expenses
  • Ideas about product development
  • Effective management of employees
  • Time management

One of the most important things to remember when you are doing this research is that you want a business that is uniquely yours. Therefore, you will want to borrow the best practices of successful businesses, but at the same time you’ll want to make them conducive to your own company.

About Craig Duswalt

Craig Duswalt, a professional speaker, author and radio host knows what it takes to become a RockStar in any industry. He toured with Guns N’ Roses, as Axl Rose’s personal assistant, and Air Supply, as the band’s personal assistant. He then became an award-winning copywriter and owner of a successful ad agency in Los Angeles. He combined his experience in the music business with his knowledge of marketing to create the Craig Duswalt Marketing Program, a system which teaches you how to become known as a RockStar in your industry.