This is earth, not heaven. Accidents happen, mistakes are made, people are rude. Nothing you do will stop unfortunate events. The only thing you can control is your attitude toward them. You can wallow in self-righteous anger and self-pity, or you can realize that all things pass and that while things look bleak now, tomorrow is another day.

You would think some people were born to complain because that’s all they do. If you have a negative attitude the only people who’ll listen to you are the sadists who love to hear whining.

On the other hand, if you maintain a positive attitude, you’ll attract positive people and positive results. I knew a man who was dying of cancer. When he rang his bell for the nurse there was literally a jam of people rushing to his room. Why? No matter how badly he was hurting he always told a joke or an upbeat story. It was the same positive attitude that had taken him from door to door sales to management of a large insurance agency.

Trying to change your attitude from negative to positive can feel like moving mountains. But if you keep at it the earthquake will happen and each morning will be the dawn of new opportunities.

In October 2006, my wife Natasha was diagnosed with cancer — Hodgkin’s Lymphoma. Within two days she was in surgery, and within a week she started chemotherapy.

Although it didn’t feel like it at the time, we were very blessed because we owned our own business and had gotten to the point where the business would run without us if it had to.

Well, now it had to.

Natasha was basically down for seven months, laying in bed most of the time in severe, horrible pain. It was my job now to comfort her and take care of our three small boys — Tyler 8, Ryan 7, and Hayden 4.

I had to take the kids to school, pick them up from school, take them to their sports, take them to play dates – you get the picture. At the same time I had to take my wife to chemo, to the doctors, do all the grocery shopping, pay all the bills for the house and the company, make sure the company was still running, etc.

Most of the moms reading this are saying, “This is what I do every day. What’s he complaining about?”

And they’re right. But I’m a guy, and I just wasn’t used to doing all this. Plus the stress of not knowing whether my wife was going to live or die added to my overwhelm.

And all through this I kept thinking to myself, “What if I had to go to a full-time job? It would be impossible to do all this.” We both have no family in the area — we would have been screwed.

But, you know what? I did not have to go to work every day, and I was able to focus on my family during a very trying time.

I vowed that if we got through this nightmare I would share my story, and share how we created a very successful business, and share how we created multiple streams of income so that if this happened to anyone else, they might have the same chance we had to get through it.

Thus was born Craig Duswalt’s RockStar System For Success.

We’re all getting up in age where, eventually, we’ll need time to take care of family matters. If you have a successful business where you can make money while you’re away, trust me, you will have a better chance at a full recovery.

The best marksman needs to see what he’s aiming at. If you reach for the top without a clear picture of what the top looks like you’ll just flail wildly, like a drowning swimmer.

How will you dress, talk, walk when you have achieved great results? What will your day be like? What will your friends be like?

In his book, Think and Grow Rich, Napoleon Hill writes, “Whatever the mind can conceive and believe, it can achieve.” If you conceive and believe only in some misty notion you’ll get some pretty befogged results. The more clearly and completely you can visualize yourself as you intend to be, the better.

Having marketing vision is essential when starting a new business. But vision without a specific action plan is a ship without a rudder.

Developing a marketing plan that includes specific goals, vehicles and budgets offers significant advantages. Planning six to twelve months ahead gives you a broader, long-term perspective of your marketing needs and expenditures, and allows you to take advantage of volume discounts on advertising space, services and printing. When you can commit to a schedule in advance, you may also be able to negotiate longer payment terms.

But most importantly, a detailed Marketing Plan will help you stay focused on your brand goals, and avoid purchases that aren’t in your company’s best interest.

“Ah, but a man’s reach should exceed his grasp. Or what’s a heaven for?”

Robert Browning had it right. We usually fall a little short of perfection in what we try to do. But reaching for the top is vital.

After all, if you aimed to have a million dollars in the bank and fell short with only nine hundred thousand, you would still be pleased. But if all you hope for is enough to pay the bills, and then you fall short — that’s disaster.

No one sets out to be the worst salesperson in the company or the last person to complete their part of a project. But some people seem satisfied to be average. If you set the highest standards for yourself you may fall a little short. But you will still be great at whatever you do.


Outstanding Standards = Great Results
Great Standards = Average Results
Average Standards = Poor Results

Do you know who Tracii Guns is? How about Ole Beich? Or Rob Gardner? Probably not. They were the original lead guitarist, bassist, and drummer for Guns N’ Roses. But they left long before the band exploded into international success. They each continued playing music, but none of them came close to matching the success of GNR.

Do you know anyone like Guns, Beich, and Gardner? Someone who gets close to a great situation, then sabotages their own success with destructive behavior or bad decisions? Psychologists say that people like this do what they do for two main reasons. Either they feel they don’t deserve success because of their past, or they are afraid of success in the future.

RockStars don’t let either get in the way of being successful.

Most of us have things in our past that we’d rather forget. We may carry guilt over the things we’ve done, or didn’t do. If you’re holding yourself back because of this, there’s only one piece of advice I can give you — if it’s in the past, leave it there! You can’t change the past, but you can build a successful future.

And, let’s face it. The future can be scary. But when you re-invent yourself and become a RockStar, you are facing the future head-on. When you achieve the success you desire, it will be because you worked smart, worked outside your comfort zone, and stretched yourself in amazing ways.

Becoming a RockStar means you earn every bit of the success that comes to you. So look forward to it, and savor it when it happens!

If you already had the income you want you probably wouldn’t be reading this blog. So, let’s assume the things you’ve been doing haven’t worked to bring you the wealth you desire. Clearly, you need to make some changes in the way you’ve been doing things.

You can spend a great deal of money both in getting advice for change and in actually making changes. But you don’t need to go that route. Making the changes I suggest in these articles won’t cost much—and most won’t cost you a cent.

Commit yourself now to making whatever changes you need to make, and don’t just read the articles—put them into action.

It’s a given—RockStars re-invent themselves. Glam punker David Johansen became party animal Buster Poindexter, singing “Hot, Hot, Hot.” Rod Stewart went from rock singer to Sinatra-style crooner. Bono jumped from U2 front man to Nobel Peace Prize nominee.

But re-inventing yourself isn’t just for rockers. It’s for everyone who wants to achieve a new level of success in their personal or professional lives. Re-inventing yourself has to do with changing the way you perceive yourself, and how others perceive you. Re-inventing yourself means creating a new reality surrounding who you are.

I suspect that you are reading this book because you haven’t achieved everything you want in life. After all, you probably wouldn’t be here if your relationships were perfect, you had millions in the bank, and you were completely happy. But if you haven’t reached the life you’ve dreamed of yet, it doesn’t mean you’re a failure.

It means you need to re-invent yourself!

I’ve re-invented myself. At one time, I was known as America’s Shoestring Budget coach. I even had some success doing this. But I wasn’t passionate about it. So I took stock of myself and examined who I was. I knew I had a passion for music, for acting, for teaching, for writing, and for marketing. I combined all these into a RockStar theme, and a funny thing happened. My passion was re-born.

When you re-invent yourself, you feel alive again!

Because the word is getting our there about my new Business System scheduled for release in November 2008, people are starting to ask me, “Why is it called The RockStar System For Success?”

The answer is quite simple. I learned a lot of unique business strategies while I was on the road with Guns N’ Roses for the three-year Use Your Illusion World Tour. And then I learned numerous corporate strategies when I was the Creative Director at an Los Angeles Advertising Agency, culminating with cutting-edge entrepreneurial strategies when I opened my own marketing and design firm in Santa Clarita, CA.

I decided to combine the three fields and thus — The RockStar System For Success — was born.

There are techniques that RockStars use every day that most people in business could use in their industry to either promote themselves or their business, and most of it can be done for little or no money. For example, have you ever seen a RockStar pay for his own Print Ad? NO, they have the promoter do it for them.

Another example: RockStars are known as experts in their field, and they all stick with their specific niche. Could you imagine if Guns N’ Roses started playing disco? They would not be nearly as popular to say the least. A successful business knows their niche and they don’t stray from it, and they are known as experts in their field. This is a small sample of what The RockStar System For Success is based on — Achieving RockStar Status in Your Industry.

For more information about my RockStar Business Seminars and The RockStar System For Success, please visit my website at